[om-council] Name brainstorming at FOSDEM
Kate Lebedeff
kate at lebedeff.co.uk
Sun Jan 31 03:30:50 EST 2016
Dear council
Yesterday we had another brainstorming on the name topic with Bero, TPG and Colin.
Short conclusions:
It was common opinion, that most important is that at least council (for the start) gets to common opinion, ie:
1. We do not want to change the name
or
2. We want to fully change the name (and having abbreviation like “OMA” or OM” etc falls under this).
It is very important to consider not only advantages, but also disadvantages of both scenarios.
For example:
1. We are already known, not just “some yet another new distro” BUT many consider we are dead, after Mandriva bankruptcy (and yes we had more visitors with “ah! are you alive?”. Running a campaign “no, we are alive” will not fix it fully. We will be always answering questions about the past instead of interest to our products.
But - again - we are there, and we have history, new brand means new PR from scratch (unless you use some soft scenario, see bottom)
2. New name would offer the advantage of fresh feeling and focus of people on what we do, not where we come from. But it means marketing from scrtach, always risky.
So then came a suggestion from Bero: to push forward quickly the Aarch laptop idea (with own investment to make 10 pieces for the start), name it NEW, have a separate website for this _computer product_ and have it there in small letters “NEW powered by OpenMandriva”. If it is a success we can rename the association by this new products name.
That name could be whatever, and all suggestions from the list are to be considered, am mentioning one of the raw drafts we did yesterday:
Stable
Cutting edge
International
Open
Next generation hardware
Please give it a thought and we will take it forward on a council meeting.
One should hurry before one of the giants releases aarch laptop:)
Cheers
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