[om-council] Name brainstorming at FOSDEM

Kate Lebedeff kate at lebedeff.co.uk
Mon Feb 1 04:14:27 EST 2016


Raph, read that "new" name idea vertically!!;))

Well, the idea is to name the product (laptop) with the name, which we all will consider suitable also for association
Then we release product and see how the new name goes

If everything all right - then we move association under the laptop brand name, so rename it

This way we have an opportunity to test the grounds in slow motion and make careful, safe steps in such a sensitive sphere as our name

> On 01.02.2016, at 01:10, Raphaël Jadot <rj at hodo.fr> wrote:
> 
> I agree on name changing, well not sure about the "new" name, it's not as classy as Scion for ex.
> 
> If I understand correctly the goal would be yo slowly unname products as OpenMandriva, but keeping this name for the association?
> 
> Anyway I sure agree on promotiing Aarch asap. 
> 
> 
> --
> Sent from Yandex.Mail for mobile
> 
> 31.01.2016, 09:31, "Kate Lebedeff" <kate at lebedeff.co.uk>:
>> 
>> Dear council
>> 
>> Yesterday we had another brainstorming on the name topic with Bero, TPG and Colin. 
>> 
>> Short conclusions:
>> 
>> It was common opinion, that most important is that at least council (for the start) gets to common opinion, ie:
>> 
>> 1. We do not want to change the name
>> or
>> 2. We want to fully change the name (and having abbreviation like “OMA” or OM” etc falls under this).
>> 
>> It is very important to consider not only advantages, but also disadvantages of both scenarios.
>> 
>> For example:
>> 
>> 1. We are already known, not just “some yet another new distro” BUT many consider we are dead, after Mandriva bankruptcy (and yes we had more visitors with “ah! are you alive?”. Running a campaign “no, we are alive” will not fix it fully. We will be always answering questions about the past instead of interest to our products.
>> But - again - we are there, and we have history, new brand means new PR from scratch (unless you use some soft scenario, see bottom)
>> 
>> 2. New name would offer the advantage of fresh feeling and focus of people on what we do, not where we come from. But it means marketing from scrtach, always risky.
>> 
>> So then came a suggestion from Bero: to push forward quickly the Aarch laptop idea (with own investment to make 10 pieces for the start), name it NEW, have a separate website for this _computer product_ and have it there in small letters “NEW powered by OpenMandriva”. If it is a success we can rename the association by this new products name.
>> That name could be whatever, and all suggestions from the list are to be considered, am mentioning one of the raw drafts we did yesterday:
>> 
>> Stable
>> Cutting edge
>> International
>> Open
>> Next generation hardware
>> 
>> Please give it a thought and we will take it forward on a council meeting.
>> One should hurry before one of the giants releases aarch laptop:)
>> 
>> Cheers
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